GA4 and Conversion Tracking Audit
A GA4, conversion and marketing measurement audit for companies that need to know whether leads, bookings, purchases and ad results are being measured correctly.
A business cannot improve what it cannot measure. GA4 may be installed, but the important events, consent behavior, source attribution and lead quality may still be wrong or incomplete.
Budget decisions become guesswork: good campaigns may be cut, weak campaigns may be scaled and real lead sources may stay invisible.
How people describe this problem
- ga4 conversion tracking audit
- analytics audit for small business
- google analytics not tracking leads
- conversion tracking audit
- marketing measurement audit
Related searches to cover
- ga4 setup audit
- google ads conversion tracking not working
- lead tracking audit
- website analytics audit
Typical symptoms
- GA4 numbers do not match real enquiries.
- Ads platforms report conversions the owner cannot verify.
- Forms, calls, bookings or purchases are not clearly tracked.
- Consent banners and tracking behavior are not understood.
What A2 SwissCheck checks
- Visible tracking and consent-readiness signals.
- Event and conversion logic from read-only evidence or exports.
- Campaign source and landing-page consistency.
- Business-readable explanation of what can and cannot be trusted.
- Measurement fixes before campaign scaling.
No passwords. No account changes. Read-only or exports when deeper proof is useful.
The audit starts from public evidence. Connected data can improve confidence, but the report stays honest when a source is skipped.
- Public website and tag signals.
- Optional GA4 viewer access or reports.
- Optional Google Ads/Meta exports.
- No account changes during the audit.
A practical report that says what to fix first.
A confidence score for marketing measurement.
A list of tracking gaps in plain language.
A practical next-step plan for reliable campaign decisions.
Questions business owners usually ask
Do you fix GA4 during the audit?
The audit itself is read-only. Fix implementation can be scoped separately after the report.
Can this help before hiring an agency?
Yes. It gives the business a clean measurement baseline before more budget is spent.
Have a question before ordering?
Write to desk@a2arch.ch. The fastest path is still to run the scan first, because it gives the order a real domain and a saved diagnosis.